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SEO, or search engine optimization, is the process of improving your site so that you will appear higher in the search results for a particular keyword phrase. This means that more people will see your website when they type in specific keywords into their search engines. It also means that your website will be easier to find by Google and other popular search engines such as Yahoo! and Bing. Without proper SEO tactics, your website may never get found at all, which can cause you to lose many potential customers.
Why do I need it?
There are several reasons why an online business owner might want to improve his or her SEO. For example, many businesses depend on Internet sales or use online advertising to reach customers who aren't local. If this describes your business, then you need to make sure that your website appears in the top ten listings of search results when someone searches for your product or service using keywords related to those products or services. You also don't want to miss out on traffic from social media sites like Facebook and Twitter, where people often share information about products and companies with others they know. An active presence on these sites can bring new customers to your website who did not come through a search engine.
How does SEO work?
The first step in the process of improving your SEO involves learning what people are searching for. By monitoring what phrases users enter into search engines, you can determine if there are any opportunities to rank higher for certain keywords. Once you have determined the best keywords to target, you must make sure to include them in your content on your website. Make sure that the same keywords show up throughout your page in order to ensure that Google sees that you are targeting these keywords. Finally, you must create links back to your website from other websites. These links help Google find your website, and they also indicate to other websites that you're trustworthy and offer good quality content.
Types of SEO
There are two main types of SEO: white hat and black hat. White hat SEO strategies are considered the most ethical because the techniques used are legal and have been proven successful over time. Black hat methods use tricks that are illegal and tend to be short lived. Most reputable SEO experts use only white hat techniques, although some choose to dabble in black hat SEO. There's no right way or wrong way to do SEO, but it helps to learn about both types before deciding how to proceed with your own strategy.
White Hat SEO Strategies
White hat SEO is one of the oldest forms of SEO, and has been around since the early days of the internet. The basic white hat technique is to build quality content that is relevant to your audience, while making every effort to optimize your site for search engines like Google, Bing and Yahoo!. You should focus on building trust with your readers and providing useful information in a format that they understand. For instance, if you sell car parts, you might write articles on how to properly lubricate different car parts. Another common white hat strategy is link building. In this case, you make sure to link to high-quality content within your niche that will help promote your website.
Black Hat SEO Strategies
A black hat SEO strategy is one in which you try to manipulate search engines in ways that are against their rules. A few examples of black hat SEO tactics include keyword stuffing, buying links to boost rankings, purchasing ad spaces to draw attention away from competitors, using keywords that are too generic, etc.
Examples of White Hat SEO
Here are a few examples of common white hat SEO tactics that you can incorporate into your website:
· Create original content that is unique to your site. Don't simply copy content from other sources unless you have permission. Also avoid plagiarism by checking your content for spelling errors and grammar mistakes.
· Use descriptive titles for each of your pages. For example, you wouldn't title your home page "How to Build a House" or "Houses Made Easy." Instead, make sure that each page has a clear and logical title, such as "Home Improvement Basics," "Furniture Assembly Instructions," etc.
· Use keywords in your meta tags (the little text snippets that appear under your site's URL in search results). Meta tag keywords are especially important for mobile devices like smartphones and tablets.
· Maintain a blog on your site. Blogs provide additional content that can attract visitors and keep them coming back.
Examples of Black Hat SEO
Here are some examples of unethical black hat SEO strategies:
· Buy links from low-ranking directories. Some directories charge money to submit a website to them, and you would pay even more money if you were listed lower in the directory.
· Write articles that contain keywords without including a specific mention of your site. You could be penalized for keyword spamming.
· Purchase keyword ads. Many websites advertise with paid ads called keyword ads, which appear above search results. Advertisers bid very aggressively for a spot near the top of the list. Unfortunately, this can lead to unscrupulous advertisers manipulating their prices to increase their chances of appearing at the top of the results.
In conclusion...
While SEO is still a fairly young industry, it's growing quickly. As the number of people searching for information on the internet increases, so does the demand for SEO professionals to help businesses improve their rankings. With a bit of education and practice, anyone can learn to implement effective SEO strategies to help drive traffic to their website.
